The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. \n\n The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. \n\n What is the Subaru Love Promise Community Commitment? \n\n At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is DuTeau Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Capital Humane Society, I Love My Dog Expo, Nebraska No Kill Canine Rescue, The Cat House, Lincoln Children's Zoo, Make-A-Wish Nebraska
NET Radio Nebr. NPR Station
Ne Folk & Roots Music Festival
Love Promise Stories from DuTeau Subaru
Subaru and DuTeau Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Rory’s Journey To A New Home - Shana P
At 8 years old, Rory the Pomsky was what some might call an underdog. When her owner could no longer care for her, Rory came to Capital Humane Society hoping for a fresh start. She was loving and gentle, but as an older dog in a sea of younger faces, she was often overlooked. Still, Rory never lost her spark. Her soft eyes and kind heart won over staff and volunteers who made sure she knew she was loved while she waited. For three long months, Rory patiently hoped that someone would see the wonderful dog she truly was. Then, her day finally came. A family walked through our doors and instantly fell in love with her sweet, calm spirit. Rory went home that very day which was proof that sometimes, the best things come to those who wait. This was thanks to the generous support of DuTeau Subaru! Because of their support, underdogs like Rory are given the time, care, and new beginnings they deserve. Rory is now right where she belongs: home, loved, and cherished.
Subaru Loves the Earth - Eric K
At DuTeau Subaru, we care deeply about our community and are committed to keeping our Neighborhoods vibrant & healthy now and for generations to come. Trees are vital to this effort — they provide oxygen, cool our community, filter water, clean the air, prevent flooding, and improve health. But every year, our community loses trees due to age, disease, infestation, and extreme weather. Subaru and retailers like us are proud to partner with the Arbor Day Foundation to help address this problem. This spring as part of our Subaru Loves the Earth initiative, DuTeau Subaru provided and distributed 100 mature, regionally appropriate trees that will benefit communities for generations. This year alone, Subaru and its retailers provided and distributed 100,000 trees to communities across the country. Through this new partnership and other initiatives, Subaru and retailers like us have helped distribute and plant over 1.1 million trees so far — and this is just the beginning. Together, we are growing a greener, healthier Lincoln for generations to come.
Subaru Loves Learning - Eric K
Millions of students in high-needs schools across the country lack the supplies and learning materials necessary to be successful in the classroom. In fact, 92% of teachers in the United States have students whose families cannot afford to purchase any school supplies for their children, often requiring teachers to purchase resources using their own money. This year, DuTeau Subaru participated in the Subaru Loves Learning® initiative by supporting students in need at Saratoga Elementary School. DuTeau Subaru is supporting high-needs schools in our community through Subaru Loves Learning by adopting classrooms at Saratoga Elementary School and providing its teachers with funding to purchase the school supplies and resources they know are most needed to help their students thrive in the classroom. Subaru is the largest corporate donor to AdoptAClassroom.org. Thanks to this partnership, Subaru and retailers like us have provided support to over 950,000 students across the nation and 646 students in Lincoln, NE.
DuTeau Subaru gives LOVE and HOPE to cancer patients - Skyler J
On Monday, June 16, 2025, DuTeau Subaru and The Leukemia & Lymphoma Society (LLS) Lower Plains Region had the pleasure of delivering 80 blankets and 10 patient care kits to the Cancer Partners of Nebraska as part of the Subaru Loves To Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff at DuTeau Subaru. The hospital staff were very excited to receive these gifts, and they look forward to distributing them to their patients. Thank you to everyone at DuTeau Subaru and Cancer Partners of Nebraska for a wonderful day and for their incredible support of the LLS mission to cure blood cancers and improve the quality of life of patients and their families!
DuTeau Subaru Teams Up to Support Local Community - Shellee B
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Lincoln, this is a harsh reality. Helping others strengthens communities, which is why DuTeau Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like DuTeau Subaru have helped nearly 900,000 children and adults in urgent need. On 01/16/2025, DuTeau Subaru donated 150 coats and 150 shoes/socks to United Way of Lincoln and Lancaster County. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Unwrapping the Power of a Wish During the 2024 Holiday Season - Emily M
To a child battling a critical illness, a wish can feel like a dream. But with local support, it isn’t out of reach. Thanks to the support of community partners, like DuTeau Subaru in Lincoln, NE, wish kids are given the gift of hope during the holiday season. In conjunction with the seventeenth annual Subaru Share the Love® event, DuTeau Subaru hosted their annual Stuff the Subaru Toy Drive from November 21, 2024 through January 2, 2025. Customers were encouraged to stop into the dealership and help stuff a Subaru full of donated, unused toys for children with critical illnesses in Nebraska. For many of our wish kids, their wish experience begins with a toy. It’s the wish granters’ way to get kids excited about their upcoming wish journey. The simple act of gifting a toy to a wish child can help them unlock the far reaches of their imagination and begin dreaming about their one-true wish. That simple toy turns into a prized possession for that wish child—something they can cherish far after the wish experience has ended. DuTeau Subaru’s support throughout the Share the Love Campaign was incredible. They provided so many toys for our Lincoln-area wish kids, but their support of Make-A-Wish Nebraska goes beyond this holiday campaign. DuTeau has supported our organization through event sponsorships, serving on volunteer committees and participating in speaking engagements at events, such as our annual Wheel of Wishes radiothon. We are grateful to DuTeau Subaru and its customers for everything they do to support our organization, and of course, our wish kids.
Selene's Adoption Journey - Amanda C
Selene came to Capital Humane Society in the summer as an owner surrender. Even with all the care and support of our amazing staff, the shelter can still be an overwhelming environment for many animals. Selene was especially unhappy in the shelter and our foster families opened their homes for Selene to decompress outside the shelter and hopefully find her new home. We were able to learn more about Selene and post photos of her looking loved and comfortable in her foster home on social media platforms. After a long journey through the shelter and foster homes, a family came into our adoption center specifically to see Selene. They had seen the foster family’s pictures of Selene and the young son thought the photo of Selene in a cowboy hat was very funny and wanted to meet her! After nearly 4 months, Selene found her new family! In an update from Selene’s family, they said she is doing wonderful and they absolutely love her. Shelters nationally are facing challenges with increasing intake numbers of both cats and dogs. Adoptions and support from the community both small and large is vital. Subaru, DuTeau Subaru and Subaru Loves Pets continually promote and encourage adoptions of rescue pets. Capital Humane Society, and Selene, thank Subaru for impacting the lives of our shelter staff, volunteers, fosters and of course all the four-legged animals looking for loving homes!
The Subaru Share the Love® Event Supports Seniors through Tabitha Meals on Wheels - Tabitha F
Since 1967, Tabitha Meals on Wheels has delivered over 5.5 million hot meals, safety checks and friendly visits to Lincoln Seniors. As a nonprofit, this lifeline program relies on the support of community contributions and generous partnerships to keep these crucial deliveries coming. Thanks to DuTeau Subaru and Subaru's Share the Love® Event, hundreds of capital city neighbors have been able to remain independent and safe in the comfort of their homes. In 2023 alone, the event rallied a total of $3,853—over 500 meals—for older neighbors through Tabitha Meals on Wheels. In 2017, Tabitha Meals on Wheels was a grateful recipient of Subaru's '50 Cars for 50 Years' vehicle donation celebration of 2018 Subaru Outbacks to Meals on Wheels programs throughout the nation. The Tabitha Meals on Wheels Subaru has since been driven around Lincoln many a time to deliver meals and spread awareness about Subaru's continued dedication to older adults. From Tabitha to DuTeau Subaru, THANK YOU! Our PURPOSE—empowering people to live joyfully, age gratefully—wouldn't be possible without your unwavering commitment to Seniors. We're so very grateful for your partnership!
Subaru Loves Learning - ERIC K
This year we partnered with Saratoga Elementary School to provide funds for much needed classroom supplies as part of the Subaru Loves Learning program. We are grateful for the partnership in our community.
PINK LADIES OF NEBRASKA - Steve P
PInk Ladies of NE is a non-profit that raises money to help people going through financial difficulties due to illness or cancer. 3 employees from DuTeau Subaru along with 2 other outside team members shot in this year's event. They have also donated and participated in previous years event. The members compete against other teams and for fun in trap & skeet shooting at the local Lincoln gun club. They raised $620.00 for the Pink Ladies event and finished 2nd in the team competition. One of this year's recipients at the event was non-other than another employee at the dealership Kris Hubbard who was diagnosed with breast cancer last Febr of 2023. Everyone was surprised and excited on the team to hear about Kris being the recipient. She has not complained and missed minimal days while going through her treatment. Shout out to Glen Shoemaker, Steve Pool & Brett Ray DuTeau Subaru employees for shooting for this worth while cause. We were happy to combine our love of the outdoors and participate in such a great cause!
